3 Ways Automotive Manufacturers Can Drive Performance with AI

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Of all the industries that have embraced the new possibilities offered by AI technology, the automotive industry is still a new adopter. While some big companies have already harnessed the power of AI for ground-breaking innovations, most manufacturers have yet to consider the most practical use cases for process automation in their industry. Thinking of AI and vehicles together most often suggests self-driving cars, but the usefulness of technology like RPA is much further reaching for the automotive sector.

1. Increase Efficiency and Stay Competitive

In today’s world of uncertain economies and supply chain issues, there’s never been a better time to invest in technology that will provide you with better insight into your business. AI systems give automotive plants and manufacturers the ability to take a step back and reevaluate their business models. Increased efficiency in the design of automobiles allows you to bring them to market quicker and retain your competitive advantage.

Are you and your employees tied up with mundane work? By deploying Robotic Process Automation (RPA), repetitive tasks like workflow management, scheduling, and data classification can be streamlined and perfected, so you can place more human power on high-level tasks that’ll keep you on top. Increased automation and freed up resources mean lower operating costs and downtime, all while ensuring better and more consistent products for the consumer.

2. Use Data to Predict the Future

Now more than ever, a company’s ability to properly deal with data is directly related to overall success. One of the biggest advantages offered by AI is the ability to crunch vast amounts of data that the human brain simply can’t handle. Especially for the automotive industry, AI-driven analytics is poised to change the game for manufacturers at a time when the volume of data available is increasing exponentially.

What can all this data do for you? By using capabilities like Natural Language Processing (NLP) and machine learning, AI systems can identify patterns throughout the data you generate and then use that data to generate predictions. As a manufacturer, you can gain more control over management, logistics, and inventory tracking and planning than you ever did before — even in the face of today’s rising cost of labour. Intelligent automation can even make predictions that will allow you to have automated requests for parts, labour, tools, and repairs.

3. Improve Customer Sales and Interaction

The benefits of implementing AI reach outside the manufacturing plant as well. Original equipment manufacturers (OEMs) who harness AI can generate customer sales and communication that increase overall satisfaction from end to end. This comes not only from streamlined processes, but the predictive abilities of AI. You can have your system easily predict sales for the next month by crunching data from previous months, identifying patterns, and then generating a result. From there, you can find the best patterns and informed guesses to tailor your upcoming marketing and sales strategies.

The possibilities of machine learning and other intelligent technologies are far-reaching. For the consumer, AI offers several functions like autonomous driving, driver assist functions, and monitoring. This technology can also provide personalized marketing through connected vehicles, apps, and wearables, making it easier for you to collect customer interactions and use them in meaningful ways.

Drive Performance with AI

Despite being one of the busiest sectors in the world today, the automotive industry is still in the early stages of harnessing the full potential of RPA and AI. However, most predict that the adoption of these game-changing technologies will continue to increase exponentially over the coming years, making it a necessity for businesses who want to stay relevant.

The earlier you start your RPA journey, the better. It will set you up for long term stability and success on the road ahead. Eliminating time-consuming, rule-based activities from your human workers’ duties will free up resources and allow you to focus more on high-level tasks that need a personal touch.

Once you begin considering the possibilities, you’ll find many business functions are ripe for automation. And beyond the plant, AI will increase customer communication and satisfaction. For businesses that want to grow and thrive, automation and intelligent automation are proving to be the keys to the future.