Implementation Steps for the Engagement

First, we collaborated with the client on setting goals. Based on those goals, we produced a project plan with a timeline to launch their website.
The project plan included the following key phases:

Designing of Company Logo and Color Schemes

• The logo design took two weeks, and four rounds of edits through two separate design types.
• The branding was half strategy and half client preferences on colors.
• For example, their original idea was to use a blue gradient that they loved, and we expressed our reservation, especially with regards to recreating printed materials and goods – such as a sign for their company van, and t-shirts for their workers and this thought was appreciated by the customer.
• For the website, we tried four different color schemes before they decided on what they really liked which was the silver/gray theme you see on their website.

Sitemap and Wireframing

• Our team used information about their target audience, competitors, and current website content to design a sitemap.
• After the sitemap was complete, we compiled keyword research and applied on-page SEO recommendations for each page.
• While we finished our SEO audit, we started working on page wireframes that showcased their software.
• We combined the client’s requirements, best practices, and content that would lead to success.

Design

• Before we started the design, we reviewed inspiration and competitor websites.
• This allowed our designer to build a design strategy that Delta Renovation could grow into for years to come

Development and Content Setup

• In the development phase, we built the HubSpot COS templates, then layered on CSS based on the designs.
• We used a custom icon font to make crisp icons that are responsive-friendly. We also edited dashboard screenshots to make them a focal point, rotating them to add visual interest in the slider.
• After the InTouch Technology team provided the copy, LyntonWeb loaded all copies and optimized each page for SEO.
• We then trained the InTouch team on how to use the COS- providing tips on what tools to use to track success based on the goals we worked out together.

Launch

• After testing and reviewing all templates across popular desktop browsers, and devices and loading URL redirects, we were ready to go live.
• We launched the new website in time for Delta Renovation to launch their operations in new markets.

Additional Notes on the Engagement

• The client had purchased their domain and email services through GoDaddy. We ran into issues with GoDaddy because the data from the previous owner of the domain was never deleted by Microsoft. Because of that, we couldn’t set up a company email address for them.
• Our team went out of our way to contact GoDaddy and Microsoft in an attempt to get the previous data deleted.
• The client was extremely grateful to the Engagement Team of Valenta for their time and effort in resolving the issues.