About

As the Managing Partner in Los Angeles, California, Eric Salas is dedicated to helping organizations enhance profitability and performance through customized consulting services and Valenta’s digital transformation, staff augmentation, and learning solutions.

With over 25 years of experience in marketing, product development, and business operations, Eric is a strategic leader who is passionate about scaling challenger businesses and assisting organizations in achieving efficient growth.

Eric excels in cross-functional collaboration and in building both internal and external partnerships to drive results. As a trusted advisor and facilitator of high-performing teams, Eric has a strong track record in Go-To-Market (GTM) strategy and operational execution, serving diverse businesses in the Technology, Retail, Consumer Goods, Financial Services, and Insurance sectors. He also possesses a solid background in product marketing, branding, content marketing, and integrated marketing communications, with a focus on creating and delivering compelling value propositions and customer experiences.

In his most recent role as VP of Business Operations & Strategy at Nitro Software, Eric spearheaded strategic planning, optimized operational processes, and led cross-functional initiatives, including successful M&A integrations. Before that, he served as the Head of Marketing at Nitro, overseeing the entire global marketing function.

Throughout his career, Eric has collaborated with a diverse range of companies, from tech startups to global Fortune 500 enterprises. His client/work portfolio includes renowned names such as Visa, AAA, Symantec, Safeway, LiveOps, TIBCO, Nutanix, Snapfish, Dole, Nestle, and many others.

Eric holds a Bachelor’s degree in Economics from the Wharton School of the University of Pennsylvania.