Firas Zakout is an experienced business leader with a strong background in construction, real estate, and professional services. With over 15 years of experience running multiple businesses and employing over 100 staff, he brings deep operational insight and leadership to every engagement. As Managing Partner at Valenta, Firas works with organisations to streamline operations through AI-Powered Intelligent Automation. He begins by understanding each client’s unique pain points, then identifies opportunities to streamline processes and eliminate inefficiencies. Firas takes a hands-on approach to digital transformation, focusing on measurable outcomes, operational efficiency, and scalable growth. He communicates in clear, easy-to-understand language—avoiding industry jargon—ensuring clients feel confident and informed at every step. With a passion for innovation and delivering tangible financial results, Firas helps businesses across various industries modernise their operations and remain competitive in a rapidly evolving landscape.