Roger brings 30+ years of competitive franchise operations leadership to help Australian businesses eliminate operational friction and scale profitably. As former Executive General Manager for Harvey Norman Holdings’ entire furniture division, he managed complex multi-location operations across Sydney, Melbourne, Perth, Canberra, and the Gold Coast, and knows exactly where inefficiencies hide in franchise systems and multi-site businesses.

Roger’s background in retail franchising translates directly to solving today’s operational challenges. His specialty: identifying where teams are buried in manual work instead of revenue-generating activities, then implementing automation that frees operators to focus on growth. Whether it’s streamlining order management across locations, automating inventory reconciliation, eliminating manual reporting cycles, or improving franchisee communication, Roger approaches each engagement with the same question: where is this business spending time on robot work instead of strategic work?

Roger’s methodology combines discovery workshops to surface hidden inefficiencies, pilot implementations that prove ROI within 60 days, and change management that ensures adoption across distributed teams. He works primarily with franchise organizations, retail chains, and multi-location service businesses facing challenges like inconsistent reporting across locations, inventory visibility gaps, franchisee support bottlenecks, and financial consolidation complexity. Recent outcomes include automated multi-location dashboards pulling real-time data from 20+ franchises, inventory automation reducing stock-outs by 35%, and franchisee ticketing systems cutting response time from days to hours.

Roger holds an Advanced Diploma in Business from the Australian Institute of Management and is completing Executive Business Coaching certification through the Tony Robbins-Cloé Madanes School. Outside of consulting, he’s dedicated to helping others perform at their best, whether in business operations or personal development.